Thursday, October 16, 2008
... Hold The Phone.
I have always been mature for my age; responsible, accountable, relatively knowledgeable.
Today; however, I get a far more telling item in the mail, the very least of which do I care to indentify. Yet.
A complimentary copy -- addressed to me -- of More Magazine.
What can I say, I'm a sucker for free bathroom literature, especially those with Michelle Obama as the cover story; so I tear off the plastic, put the subscription offer into the shred bin and flop the rag into the basket by the toilet without a second thought.
But once I get to thumbing, I notice a disturbing trend in its literary substance:
The word "ageless" appearing repeatedly in the makeup ads. Multiple photos of "distinguished" looking ladies accompanying the articles entitled: "10 Women on TV Who make Over-40 Look Fabulous," "10 Reasons We're Glad We're Over 40," "Fashion For Grown-ups," and then ...
"Retirement For The Restless."
Folks, More.com describes in its little top left corner as "Celebrating Women 40+."
But I'm not even 30 yet!!!
Where do these muckrakers get their demographic data?
More alarmingly, how did they get my name?! I don't give anyone my address or phone number. How do these people find me?!